Yoga About You

Visual Identity

About: ‘Yoga About You’ is a boutique yoga studio offering personalised classes for individual needs, their motto is ‘Yoga that serves you in your daily life’. At its core it is about re-establishing the connection with oneself and understanding one’s body and how it interacts with the world.

Challenge: It was important to the client that we build a strong focus on YOU into the logo icon, while portraying an authentic brand that was modern and vibrant.

Solution: The direction we took resulted in a minimalistic design style that gives the brand it’s modern, chic appeal. By experimenting with the letter Y, representing Yoga and You, we came up with a unique, stylised symbol using the silhouette of a yogi in a shoulder stand position. The primary colour, vibrant red, reflects vital energy. The secondary colours include navy blue for strength and blush pink to balance the logo with feminine energy.