About: SBNN offers an affordable, professional and personalised focus in managing spinal, brain or nerve condition. The owner Dr Thorbjorn (Toby) Loch-Wilkinson is an Australian trained neurosurgeon with subspecialty interest in spinal conditions and peripheral nerve conditions.
Challenge: Create a corporate identity to reflect doctor’s high standards, to address doctor’s unique skills working with spinal nerve.
Solution: Creating a clean memorable emblem based on an abstract graphic of the nerves and a logo name containing Dr’s name. Creating solid colour pallets, fonts system and applying it to different media.