Jane Ju Jewellery

Logo design

About: JaneJu – Australian-born organic Boutique jewellery brand – was founded 2012 by Evgeniya Lisichkina, a Sydney-based jewellery artist with international background in fashion and art.  Inspired by the Australian wild and luscious nature and her love to suibokuga, Japanese ink painting, she designes unique organic-style pieces, using non-calibrated gemstones in curious settings.

Challenge: Visualise the logo based on clients own ink drafts.

Solution: Create a sharp feminine symbol to reflect Jane’s character.

Master logo. Photography by Jane Ju
Inversion. Photography by Jane Ju