Cakes by Ele cake supplier

Visual Identity

About: ‘Cakes by Ele’ is a cake supplier for all occasions, for all budgets and demographics (birthdays, weddings, corporate functions etc). Their promise is high quality, value for money and authentic craft. 

Challenge: Create a unique corporate identity to reflect feminine hand made approach to attract variety of clients who is looking for top quality hand made cakes.

Solution: Design a logo, personal signature like to reflect creative flow, elegancy and craft itself. Warm, pastel colour pallet is reflecting Ele’s (the client) image. San serif font with wider kerning brings solidness and lightness to the logo.